The 3 Tree Tech Story
Veteran tech entrepreneur Bob Kingery and seasoned tech exec Eric Skeens came together in 2017 to launch 3 Tree Tech to empower leaders and fight back against the growing tech inefficiencies they were witnessing. They quickly expanded the team adding Kristopher Taylor to head up security, Chris Moeller to lead the charge on 5G and IoT, and the best marcom guy on the planet who edited this copy recently.
The rapid advancement of technology had outpaced the viability of traditional VARs, agents, MSPs, and brokers. Once key players, these traditional distribution channels had become enemies of efficiency. Today, they push older inventory, and highest-margin dollar deals to get bigger commissions.
As the industry changed department heads began going direct to the manufacturer and purveyors of technology, bypassing the biased middleman. It makes sense on paper, but this created a new problem: Time.