The 3 Tree Tech Story
Veteran Tech Entrepreneur Bob Kingery and seasoned Tech Executive Eric Skeens came together in 2017 to launch 3 Tree Tech as a specialized Tech Scouting firm serving enterprise organizations. They quickly expanded the team adding Kristopher Taylor to head up security and Chris Moeller to lead the charge on 5G and IoT.
The team recognized a general disdain for agents, MSPs, resellers (VARs) and brokers, as the fast advancement of technology outstripped the viability of those traditional distribution models. These traditional distribution channels famously push older inventory, and highest-margin dollar deals to get bigger commissions. Because of this, the industry was changing and department heads were simply going direct to the manufacturer and purveyors of technology, bypassing the biased middleman. This created a new problem: Time.