The 3 Tree Tech Story
Tech pioneer Bob Kingery and telecom entrepreneur Eric Skeens started 3 Tree Tech, quickly bringing on Kristopher Taylor to head up security and Chris Moeller to end up 5G and IoT. We saw a general disdain for agents, MSPs, resellers (VARs) and brokers.
They famously push older inventory, and high-dollar deals to get bigger commissions. Because of this, the industry was changing and department heads were simply going direct, bypassing the biased middleman. This created a new problem. Time.