2024 CX Trends: Tech leaders making sense of their data
What are the hottest trends for CX leaders to pay attention to? Next up is Alex Lustig. Lustig is the Head of Channel PreSales Engineering at Observe.AI. He works with tech leaders to implement conversational intelligence & Generative AI solutions….
2024 CX Trends: AI unlocks customer personalization.
What are the hottest CX tech trends of 2024? We asked CX tech executives in a new 3-part series. Next up is Ginger Conlon. Conlon is the thought leadership director and customer experience advocate at Genesys. An award-winning editorial leader,…
2024 CX Trends: AI will unburden call centers
What 2024 CX Trends should we expect. What tech will drive CX forward? We asked CX tech executives in a new 3-part series. First up is Charles Hicks. Hicks is a leader of CX Partnerships at Zoom. He’s an explorer…
How to build a cybersecurity team
Cybersecurity is more warfare than security. At a 3 Tree Tech security event, Michael Meis, Associate CISO of The University of Kansas Health System says if you want to win, you have to think strategically in such a way to…
Challenges implementing SASE, and better strategies.
In a recent panel discussion at SECtember, industry experts John Spiegel and Jaye Tillson of Axis / HPE joined 3 Tree Tech managing partner, Eric Skeens to discuss the challenges implementing SASE. The trio focused their comments on the evolving…
Are CTOs the CX bad guy?
New tools to enhance customer experience (CX) can come with baggage. While well-intentioned CX leaders see a beautiful wooden horse, tech leaders see the fall of Troy and their inevitable beheading. Risk and breaking working systems are concerns. For this…
How to defend against double extortion
Imagine someone locking you out of your own house, digging through your sensitive documents, and threatening to share this private information unless you pay them an exorbitant amount of money. For tech leaders, this is reality. Are you prepared to defend…
How to integrate CX systems. AI is the answer.
CXOs, the struggle is real. Your app and website know the customer and provide a tailored experience, but when that customer calls customer service, they’re transported to 1995. The core challenge is poorly integrated tech systems that don’t play nice…
Jacob Friedman explains how he got into cyber
As a featured guest on the The CISO Insights podcast Jacob Friedman told of his first unpleasant experience in cyber security, the flaw in Gartner’s approach, and the emerging themes he sees in cybersecurity. Hosted by Misha Sobolev, the show…
Managing Partner, Eric Skeens discusses our history
What’s the point of 3 Tree Tech? Our managing partner, Eric Skeens was invited onto the The Edge Podcast by the SSE Forum to explain the story. He told host John Spiegel there was a big problem with the “V”…