Here is the story…
Veteran tech entrepreneur Bob Kingery and seasoned tech exec Eric Skeens came together in 2018 to launch 3 Tree Tech to empower leaders and to build a communities of mission minded folks who are fed up with the inefficient practices in the industry. They quickly expanded the team to Chris Moeller who now heads up the operations of 3 Tree and Jen Bodeis who is the glue across the organization.
The rapid advancement of technology had outpaced the viability of traditional VARs, agents, MSPs, and brokers. Once key players, these traditional distribution channels had become enemies of efficiency. Today, they push older inventory, and highest-margin dollar deals to get bigger commissions.
As the industry changed department heads began going direct to the manufacturer and purveyors of technology, bypassing the biased middleman. It makes sense on paper, but this created a new problem: Time.
We listened to CIOs, CTOs, CISOs, and CXOs
CIOs, CTOs, COOs, CXOs, and other tech-dependent leaders face the “6 months to stupid” dilemma: keeping up with rapidly changing technology takes hours each week. By the time you thoroughly vet a solution, it’s often outdated or surpassed by something better.
Many game-changing companies aren’t even on your radar. Someone had to combine the best parts of agents, brokers, and MSPs while eliminating the downsides—that’s where we come in. All tech flows through IT, and we empower not just CIOs, CTOs, and CISOs, but also CXOs, COOs, and CEOs.
Our hand-picked team, each with a unique tech focus, constantly researches and evaluates everyone from cutting-edge disruptors to trusted, proven partners.
You want unbiased research and insights without the pressure to buy overpriced solutions that benefit someone else’s commission. You want to focus on your work, not troubleshoot all day. Most importantly, you want to go home and enjoy family time without dreading a crisis call.
We’re proud of what we’ve built. While we can’t stop your CEO from pitching their latest big idea, we can give you more time for coffee, more moments with your kids, and a little extra sleep.