Trust is our currency.

Nov 26

November 26, 2025 in Cyber Security by Lou Rabon on Channel Security Secrets with Carraig Stanwyck

The industry is obsessed with shiny tools, but the fundamentals keep getting skipped. That gap is costing companies real money.

Carraig joined Lou Rabon on Channel Security Secrets to dig into what’s actually happening inside security programs. Teams chasing new products while ignoring what they already own. Procurement shaping outcomes more than the people running security. Organizations operating without a clear risk appetite. And the role transparency plays when you’re trying to build trust in an environment that isn’t always built for it.

It’s a clear look at the real challenges security and channel teams are dealing with every day and what it takes to actually support customers instead of overwhelming them.

"The best salespeople out there aren't those that sell the product to the customer. They're those that partner with the customer to sell that product internally to all of the stakeholders that are involved in that process."

Join Lou Rabon on this week’s episode of Channel Security Secrets, where he sits down with Carraig Stanwyck, Chief Executive Officer at 3 Tree Tech. Tune in as they discuss:

> How transparency and honesty shape effective cybersecurity leadership.
> Why aligning with business goals builds influence and credibility.
> What cybersecurity sales professionals can learn from C-level leaders.