Insights
Here is our shared knowledge base and latest happenings concerning the industry, our partners and company.
Trust is our currency.
Carraig Stanwyck joined Lou Rabon on Channel Security Secrets to dig into what’s actually happening inside security programs. Teams chasing new products while ignoring what they already own. Procurement shaping outcomes more than the people running security. Organizations operating without a clear risk appetite. And the role transparency plays when you’re trying to build trust in an environment that isn’t always built for it.
Perception is Everything
Three Months as CEO and What I Got Wrong About Being a Good Customer
When I accepted the CEO role at 3 Tree Tech three months ago, I thought I understood the vendor side of technology partnerships. I’d been partnering with vendors for over a decade, and I'd been 3 Tree Tech’s customer for over five years. I'd seen how partnering was traditionally done, and then I saw how 3 Tree Tech operated differently. I felt I knew the pain points on both the customer and vendor sides.
A Letter to Anyone Wondering… Huh?
A friend in business retorted to me, “I’ve never known anyone to actively demote themselves and bring in their replacement while smiling.” Cyber security leaders think in terms of impact. They don’t ask “Is this cool?” — they ask “If this fails, what breaks for customers and the business?” That mindset promotes growth while reducing friction in business.

