Insights

Here is our shared knowledge base and latest happenings concerning the industry, our partners and company.

Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

The Future of Cybersecurity

The window between vulnerability disclosure and active exploitation has gone from years to hours. In this post, a security leader examines what that compression breaks inside a modern security program and how a four-layer defense model built for machine-speed threats is the most defensible path forward when certainty is no longer an option.

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Expertise, Tech Forum, Tech Scout, Leadership Mario Vitor Marques Expertise, Tech Forum, Tech Scout, Leadership Mario Vitor Marques

The Power of Influence for Security Leaders

I was selected to speak at RSA Conference 2026 for the first time this year, and had the honor of sharing the stage with Deidre Diamond, CEO and Founder of CyberSN. Our session, "The Power of Influence for Security Leaders," started from a simple observation. Adversaries study influence every single day. Social engineers, nation-state operators, ransomware negotiators. They train this skill deliberately. Meanwhile, the people defending organizations are expected to just figure it out on the job. Research from Harvard Business Review, McKinsey, and the Center for Creative Leadership consistently places influence in the top three skills required for leadership effectiveness. Yet almost nobody in cybersecurity receives formal training in it.

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Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

From Cost Center to Strategic Asset

As Monks expanded its Technology Services and Artificial Intelligence capabilities, its legacy data stack became a significant barrier to growth, treating the massive volumes of data generated by their platforms as a tax rather than an asset.

This document details how the strategic partnership between Monks and Three Tree Tech led to the selection and implementation of Axiom. The engagement successfully unlocked significant cost savings and performance gains, establishing the foundational AI readiness required for Monks' next wave of innovation.

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Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

The SKO of Superpowers and Megazords

Superpowers and Megazords

We also spent time talking about how we've built our team differently. In a traditional channel partner, you get a seller who has surface-level knowledge across a broad set of products paired with a sales engineer who actually knows the technology. The seller does the talking, the sales engineer does the explaining. We don't operate that way.

At 3 Tree Tech, our sellers are subject matter experts. Each person on the team has deep expertise in specific areas of IT and cybersecurity. But nobody can be an expert in everything, so instead of faking it, our team is incented to bring in the right teammate when they identify a customer need that falls outside their specialty. Team selling isn't a buzzword for us. It's baked into how we pay people.

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Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

Perception is Everything

Three Months as CEO and What I Got Wrong About Being a Good Customer

When I accepted the CEO role at 3 Tree Tech three months ago, I thought I understood the vendor side of technology partnerships. I’d been partnering with vendors for over a decade, and I'd been 3 Tree Tech’s customer for over five years. I'd seen how partnering was traditionally done, and then I saw how 3 Tree Tech operated differently. I felt I knew the pain points on both the customer and vendor sides.

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Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

Surviving the speed of change: AI, Trust and Customer Experience

At the Portland Summit, 3 Tree Tech hosted its own “tribal council.” Tim Schocke, Product Manager at Lowe’s, Stacy Sherman, Founder of Doing CX Right®, and Eric Skeens, Co-founder and CTO of 3 Tree Tech sat down to debate. In true Survivor fashion, the question was not who has the best tools. It was who can outwit, outplay, and outlast the speed of disruption.

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Insights, Expertise, Team Mario Vitor Marques Insights, Expertise, Team Mario Vitor Marques

A Letter to Anyone Wondering… Huh?

A friend in business retorted to me, “I’ve never known anyone to actively demote themselves and bring in their replacement while smiling.” Cyber security leaders think in terms of impact. They don’t ask “Is this cool?” — they ask “If this fails, what breaks for customers and the business?” That mindset promotes growth while reducing friction in business.

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Expertise, Insights, Tech Forum Mario Vitor Marques Expertise, Insights, Tech Forum Mario Vitor Marques

How Leaders Are Closing the Browser Security Gap

At our Stealth Security Experience in Chicago, Cliff Moore, CISO of Wilson Sporting Goods, said it plainly: “Where the awareness ends, the technology has to pick up.” He’s right. Even world-class phishing programs still see 6 to 7 percent click-through rates. That’s not failure. That’s human nature. People click. And in global environments, that margin for error turns into hundreds of risky interactions a day.

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Expertise, Insights, Tech Forum Mario Vitor Marques Expertise, Insights, Tech Forum Mario Vitor Marques

The Myth of the Lone Wolf CISO

At the 3 Tree Tech Stealth Security Experience in Chicago, Rick Doten shut down one of the biggest misconceptions in cybersecurity: the lone wolf CISO. The idea that one person can single-handedly defend an entire organization is not just outdated, it is reckless. Security is not about heroics. At its core, it is about adaptability, relationships, and having the right people in the right places when things go sideways.

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