Insights
Here is our shared knowledge base and latest happenings concerning the industry, our partners and company.
Perception is Everything
Three Months as CEO and What I Got Wrong About Being a Good Customer
When I accepted the CEO role at 3 Tree Tech three months ago, I thought I understood the vendor side of technology partnerships. I’d been partnering with vendors for over a decade, and I'd been 3 Tree Tech’s customer for over five years. I'd seen how partnering was traditionally done, and then I saw how 3 Tree Tech operated differently. I felt I knew the pain points on both the customer and vendor sides.
Surviving the speed of change: AI, Trust and Customer Experience
At the Portland Summit, 3 Tree Tech hosted its own “tribal council.” Tim Schocke, Product Manager at Lowe’s, Stacy Sherman, Founder of Doing CX Right®, and Eric Skeens, Co-founder and CTO of 3 Tree Tech sat down to debate. In true Survivor fashion, the question was not who has the best tools. It was who can outwit, outplay, and outlast the speed of disruption.
A Letter to Anyone Wondering… Huh?
A friend in business retorted to me, “I’ve never known anyone to actively demote themselves and bring in their replacement while smiling.” Cyber security leaders think in terms of impact. They don’t ask “Is this cool?” — they ask “If this fails, what breaks for customers and the business?” That mindset promotes growth while reducing friction in business.
Who is Eric Skeens?
This video introduces Eric Skeens, the co-founder of 3 Tree Tech. He shares his 15 years of experience in the technology industry, explaining his journey from software to hardware and then to the telecom world.
Who is Bob Kingery?
Bob Kingery, founder and managing partner of 3 Tree Tech in Portland, Oregon, discusses his background and the mission of his company.

