Superpowers and Megazords

We also spent time talking about how we've built our team differently. In a traditional channel partner, you get a seller who has surface-level knowledge across a broad set of products paired with a sales engineer who actually knows the technology. The seller does the talking, the sales engineer does the explaining. We don't operate that way.

At 3 Tree Tech, our sellers are subject matter experts. Each person on the team has deep expertise in specific areas of IT and cybersecurity. But nobody can be an expert in everything, so instead of faking it, our team is incented to bring in the right teammate when they identify a customer need that falls outside their specialty. Team selling isn't a buzzword for us. It's baked into how we pay people.

Joseph Meyer has lead successful sales teams for over 18-years in retail B2C, mid-market B2B, and in the Fortune 500 enterprise markets.  His technology experience ranges from networking, voice transformation, applications, analytics, and all realms of IT and telecom. He has a passion for bridging divisions within companies to ensure that vision, infrastructure and solutions work together.

Carraig Stanwyck joined Lou Rabon on Channel Security Secrets to dig into what’s actually happening inside security programs. Teams chasing new products while ignoring what they already own. Procurement shaping outcomes more than the people running security. Organizations operating without a clear risk appetite. And the role transparency plays when you’re trying to build trust in an environment that isn’t always built for it.

Michael Meis is a security leader with a passion for architecting security programs, leading people, and developing world-class security teams. He argued that cybersecurity struggles not because teams lack funding or tools but because the structure puts too much weight on too few people. Attackers move fast and the traditional model cannot keep up. 

Three Months as CEO and What I Got Wrong About Being a Good Customer

When I accepted the CEO role at 3 Tree Tech three months ago, I thought I understood the vendor side of technology partnerships. I’d been partnering with vendors for over a decade, and I'd been 3 Tree Tech’s customer for over five years. I'd seen how partnering was traditionally done, and then I saw how 3 Tree Tech operated differently. I felt I knew the pain points on both the customer and vendor sides.

At the Portland Summit, 3 Tree Tech hosted its own “tribal council.” Tim Schocke, Product Manager at Lowe’s, Stacy Sherman, Founder of Doing CX Right®, and Eric Skeens, Co-founder and CTO of 3 Tree Tech sat down to debate. In true Survivor fashion, the question was not who has the best tools. It was who can outwit, outplay, and outlast the speed of disruption.

A friend in business retorted to me, “I’ve never known anyone to actively demote themselves and bring in their replacement while smiling.” Cyber security leaders think in terms of impact. They don’t ask “Is this cool?” — they ask “If this fails, what breaks for customers and the business?” That mindset promotes growth while reducing friction in business.

Stacy Sherman, founder of Doing CX Right, took the stage at the Portland Summit to deliver a powerful message for technology leaders: IT and security are not just support functions. When leaders break silos, align goals, and strengthen connection across teams, they turn technology into a true competitive advantage.