Insights

Here is our shared knowledge base and latest happenings concerning the industry, our partners and company.

Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

Perception is Everything

Three Months as CEO and What I Got Wrong About Being a Good Customer

When I accepted the CEO role at 3 Tree Tech three months ago, I thought I understood the vendor side of technology partnerships. I’d been partnering with vendors for over a decade, and I'd been 3 Tree Tech’s customer for over five years. I'd seen how partnering was traditionally done, and then I saw how 3 Tree Tech operated differently. I felt I knew the pain points on both the customer and vendor sides.

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Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

Surviving the speed of change: AI, Trust and Customer Experience

At the Portland Summit, 3 Tree Tech hosted its own “tribal council.” Tim Schocke, Product Manager at Lowe’s, Stacy Sherman, Founder of Doing CX Right®, and Eric Skeens, Co-founder and CTO of 3 Tree Tech sat down to debate. In true Survivor fashion, the question was not who has the best tools. It was who can outwit, outplay, and outlast the speed of disruption.

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Insights, Tech Scout Mario Vitor Marques Insights, Tech Scout Mario Vitor Marques

Digital Executive Protection: the New Corporate Mandate

The digital landscape broadens daily as the number of devices, applications, and online services in use by businesses and consumers continuously expands. C-suite leaders and high-net-worth individuals (HNWIs) are particularly vulnerable when it comes to personal digital protection, given their public visibility, wealth, and lack of cybersecurity expertise. Knowing this, sophisticated criminals target executives’ and their families’ personal online accounts, homes, and digital footprints for financial gain, blackmail, or reputation damage.

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